Content Splintering: Repurpose Your Content Effectively!

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What is Content Splintering?

I turned a small part of a large topic and created this video as a splinter, which is now a YouTube video.

How to Repurpose Content in Various Formats

  • Create an infographic about it
  • Turn it into a video
  • Take the audio and turn it into a podcast
  • Create a PowerPoint for sites like Slideshare
  • Take subtopics and write a new (guest) blog post about them
  • Create content for social media (more on that later)

Repurposing Video Content

  • Do keyword research
  • Create video
  • Write out the content in a blog post
  • Take the audio for a podcast
  • Take clips (video) and quotes (article) to turn into social media content
  • Promote everything

How to Repurpose Content for Social Media

In Conclusion

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